NPCA Regions

United States

Netflix Non-Branded Product
Artwork Agencies in the United States

Netflix Non-Branded Product Artwork Agencies

Our agencies are in the top of their field and tested and approved by Netflix. You are encouraged to select whoever you prefer from the NPAA list.

Rate Card

All NPAAs are bound by a Do Not Exceed Rate Card. These rates will be evaluated on an annual basis. Rates are not inclusive of local tax. 

Individual
Design Rate
Pricing
Per Package
Design Package to Include
1 Logo Stacked & Logo Horizontal (Dark & Light) US$300 Adaptation of Partner-provided Logo assets to Netflix templates and specs.

Deliverables include: 4 assets, stacked and horizontal logos, each in dark and light tones
2 Localized Logo Stacked & Logo Horizontal (Dark & Light) US$300 Creation of Localized Logo assets in Netflix templates using Partner-provided assets, or the original language Logos as a source reference.

Deliverables include: 4 assets, stacked and horizontal logos, each in dark and light tones
3 Universal Base Artwork (UBA) US$375 Creation of 1 UBA artwork leveraging Partner-provided assets, or by sourcing 1 still-based image from the content using AVA.



Deliverables include: 1 UBA plus derivatives from the UBA: 1 Boxshot, 1 SDP, 1 Billboard (LTR & RTL), 1 Story Art, 1 Short Panel, 1 Vertical Billboard, and 1 Title Card Background
4 Character Art - Conceptual + Production US$300

Creation of 1 Character Art when the Character’s image is not provided ready-to-use; leverages Character Art template

5 Character Art - Production US$150

Creation of 1 Character Art using provided, ready-to-use Character image; leverages Character Art template

6 Localized Boxshot and SDP US$25 Application of localized logos to 1 SDP and 1 Boxshot in 1 language
7 Derivative Asset US$75

Creation of 1 asset that is derived from a Netflix provided asset such as a UBA or other asset type. Most common requests are Title Card Background and RTL Billboard.

Package
Design Rate
Pricing
Per Package
8 Artwork Package 1 US$3300 Creative development of title artwork leveraging stills from the content via AVA, adaptation of up to 2 Partner-provided Key Art assets, and adaptation of Partner-provided Logos to Netflix templates.
Assumes 1 round of review & revision for Netflix.

Deliverables include: Logos (4 assets: stacked and horizontal logos, each in dark and light tones), and 6-10 UBAs plus derivatives: 6-10 Boxshot, 6-10 SDP, 6-10 Billboard (6-10 LTR & 6-10 RTL), 6-10 Story Art, 6-10 Short Panel, 6- 10 Vertical Billboard, and only 1 Title Card Background. RTL BBs are only required when specifically requested by Netflix.

9 Artwork Package 2 US$1400 Creative development of title artwork leveraging stills from the content via AVA, adaptation of up to 2 Partner-provided Key Art assets, and adaptation of Partner-provided Logos to Netflix templates.

Assumes 1 round of review & revision for Netflix.

Deliverables include: Logos (4 assets: stacked and horizontal logos, each in dark and light tones) and 3-5 UBAs plus derivatives: 3-5 Boxshot, 3-5 SDP, 3-5 Billboard (3-5 LTR & 1 RTL), 3-5 Story Art, 3-5 Short Panel, 3-5 Vertical Billboard, and only 1 Title Card Background. RTL BBs are only required when specifically requested by Netflix.

10 Artwork Package 3 US$525 Creation of UBA artwork leveraging a Partner-provided asset, or a still from the content via AVA. Adaptation of Partner-provided Logos to Netflix templates.

Deliverables include: Logos (4 assets: stacked and horizontal logos, each in dark and light tones), and 1 UBA plus derivatives: 1 Boxshot, 1 SDP, 1 Billboard (1 LTR & 1 RTL), 1 Story Art, 1 Short Panel, 1 Vertical Billboard, 1 Title Card Background. Only 1 RTL BB is required when specifically requested by Netflix.
11 Localization Package 1 US$375 Creation of Localized Logo assets in Netflix templates using Partner-provided assets, or the original language Logos as a source reference. Application of localized logos to 6-10 boxshot and 6-10 SDP assets.

Deliverables include: 4 Localized Logo assets: stacked and horizontal logos, each in dark and light tones, 6-10 Localized Boxshots, and 6-10 Localized SDP
12 Localization Package 2 US$340 Creation of Localized Logo assets in Netflix templates using Partner-provided assets, or the original language Logos as a source reference. Application of localized logos to 2-5 boxshot and 2-5 SDP assets.

Deliverables include: 4 Localized Logo assets: stacked and horizontal logos, each in dark and light tones, 2-5 Localized Boxshots, and 2-5 Localized SDP
13 Localization Package for One (1) UBA US$300 Creation of Localized Logo assets in Netflix templates using Partner-provided assets, or the original language Logos as a source reference. Application of localized logos to 1 boxshot and 1 SDP asset.

Deliverables include: 4 Localized Logo assets: stacked and horizontal logos, each in dark and light tones, 1 Localized Boxshot, and 1 Localized SDP
Overages Price
14 Additional Round Fee US$600 1 round of additional revision & review
15 Rush Fee US$500 Artwork Package is requested with less than 2 weeks for fulfillment