NPCA Regions
Netflix Non-Branded Product
Artwork Agencies in the United States
Our agencies are in the top of their field and tested and approved by Netflix. You are encouraged to select whoever you prefer from the NPAA list.
All NPAAs are bound by a Do Not Exceed Rate Card. These rates will be evaluated on an annual basis. Rates are not inclusive of local tax.
| Individual Design Rate | Pricing Per Package | Design Package to Include | |
|---|---|---|---|
| 1 | Logo Stacked & Logo Horizontal (Dark & Light) | US$300 | Adaptation of Partner-provided Logo assets to Netflix templates and specs. Deliverables include: 4 assets, stacked and horizontal logos, each in dark and light tones |
| 2 | Localized Logo Stacked & Logo Horizontal (Dark & Light) | US$300 | Creation of Localized Logo assets in Netflix templates using Partner-provided assets, or the original language Logos as a source reference. Deliverables include: 4 assets, stacked and horizontal logos, each in dark and light tones |
| 3 | Universal Base Artwork (UBA) | US$375 | Creation of 1 UBA artwork leveraging Partner-provided assets, or by sourcing 1 still-based image from the content using AVA. Deliverables include: 1 UBA plus derivatives from the UBA: 1 Boxshot, 1 SDP, 1 Billboard (LTR & RTL), 1 Story Art, 1 Short Panel, 1 Vertical Billboard, and 1 Title Card Background |
| 4 | Character Art - Conceptual + Production | US$300 | Creation of 1 Character Art when the Character’s image is not provided ready-to-use; leverages Character Art template |
| 5 | Character Art - Production | US$150 | Creation of 1 Character Art using provided, ready-to-use Character image; leverages Character Art template |
| 6 | Localized Boxshot and SDP | US$25 | Application of localized logos to 1 SDP and 1 Boxshot in 1 language |
| 7 | Derivative Asset | US$75 | Creation of 1 asset that is derived from a Netflix provided asset such as a UBA or other asset type. Most common requests are Title Card Background and RTL Billboard. |
| Package Design Rate | Pricing Per Package | ||
| 8 | Artwork Package 1 | US$3300 | Creative development of title artwork leveraging stills from the content via AVA, adaptation of up to 2 Partner-provided Key Art assets, and adaptation of Partner-provided Logos to Netflix templates. Assumes 1 round of review & revision for Netflix. Deliverables include: Logos (4 assets: stacked and horizontal logos, each in dark and light tones), and 6-10 UBAs plus derivatives: 6-10 Boxshot, 6-10 SDP, 6-10 Billboard (6-10 LTR & 6-10 RTL), 6-10 Story Art, 6-10 Short Panel, 6- 10 Vertical Billboard, and only 1 Title Card Background. RTL BBs are only required when specifically requested by Netflix. |
| 9 | Artwork Package 2 | US$1400 | Creative development of title artwork leveraging stills from the content via AVA, adaptation of up to 2 Partner-provided Key Art assets, and adaptation of Partner-provided Logos to Netflix templates. Assumes 1 round of review & revision for Netflix. |
| 10 | Artwork Package 3 | US$525 | Creation of UBA artwork leveraging a Partner-provided asset, or a still from the content via AVA. Adaptation of Partner-provided Logos to Netflix templates. Deliverables include: Logos (4 assets: stacked and horizontal logos, each in dark and light tones), and 1 UBA plus derivatives: 1 Boxshot, 1 SDP, 1 Billboard (1 LTR & 1 RTL), 1 Story Art, 1 Short Panel, 1 Vertical Billboard, 1 Title Card Background. Only 1 RTL BB is required when specifically requested by Netflix. |
| 11 | Localization Package 1 | US$375 | Creation of Localized Logo assets in Netflix templates using Partner-provided assets, or the original language Logos as a source reference. Application of localized logos to 6-10 boxshot and 6-10 SDP assets. Deliverables include: 4 Localized Logo assets: stacked and horizontal logos, each in dark and light tones, 6-10 Localized Boxshots, and 6-10 Localized SDP |
| 12 | Localization Package 2 | US$340 | Creation of Localized Logo assets in Netflix templates using Partner-provided assets, or the original language Logos as a source reference. Application of localized logos to 2-5 boxshot and 2-5 SDP assets. Deliverables include: 4 Localized Logo assets: stacked and horizontal logos, each in dark and light tones, 2-5 Localized Boxshots, and 2-5 Localized SDP |
| 13 | Localization Package for One (1) UBA | US$300 | Creation of Localized Logo assets in Netflix templates using Partner-provided assets, or the original language Logos as a source reference. Application of localized logos to 1 boxshot and 1 SDP asset. Deliverables include: 4 Localized Logo assets: stacked and horizontal logos, each in dark and light tones, 1 Localized Boxshot, and 1 Localized SDP |
| Overages | Price | ||
| 14 | Additional Round Fee | US$600 | 1 round of additional revision & review |
| 15 | Rush Fee | US$500 | Artwork Package is requested with less than 2 weeks for fulfillment |