We believe that great stories can come from anywhere, and that they can be enjoyed everywhere. It is our mission to make every title “sing on service” so that it can create meaning and impact for every member it touches.
Members are discovering something to watch at different times of the day, in different moods, at different moments of life, and at different points in a title’s lifecycle. No two members are alike, and what may appeal to one member about a title may not appeal to another. So, the artwork created for every title focuses on authentic entry points that will reach members through genuine connections to the story by utilizing a diverse suite of imagery meant to engage the wide variety of interests, tastes and moods of our members.
Additionally, the Netflix Product demands and expects a lot from its artwork assets, and flexibility is at the core of everything we do. Each image is designed to fit in a variety of templates, localized in many languages, and surfaced differently to each member based on their viewing preferences and devices. These images will be seen everywhere from small, mobile phone screens to the latest and largest TV screens.
Using the raw assets and source materials you provide, one of our Non-Branded Product Artwork Agencies will create artwork to Netflix specs and quality standards, ensuring that the imagery best represents your title and showcases various parts of the story that may appeal to Netflix members.